The Business Village Transform Tenancy Talks with Promotional Animation

The Business Village at Barnsley BIC is a fantastic hub providing a whole host of tailored support and flexible managed work space to an array of businesses of different sizes, sectors and situations. The team at The Business Village do everything they can to help businesses to develop, grow and thrive.

The Business Village itself is thriving too, and they have recently invested in office developments, expansion and a business rebrand. Their existing brand had been in place for quite a few years and they knew they needed to refresh their look to reflect their evolved business..

They required something to use as an introduction on their website, for use on their reception area screen and to use in marketing campaigns across social media which was visual, engaging, fun to watch, and clearly communicated the features and benefits of the services they provide.

The animation needed to be clear in communicating their different levels of tenancy support from virtual tenancy through to scalable office space, but on top of that they offer a multitude of services as a part of their package.

We got to work pulling together a story for the animation so it wasn’t just simply a case of throwing information at the viewer, instead it had a narrative for the viewer to follow. This made the animation feel more personable which is an important trait of The Business Village itself and the team who work to support businesses there.

Our resulting approach raised the issue of all the distractions and problems which arise time again when working from home; from unreliable technology to family distractions. Once we set the scene with the problem, we presented the viewer with The Business Village’s services as the perfect solution.

The new rebrand came with a great selection of icons to represent their many services, so we were able to animate each of these individually to bring them to life. We used them to complement the story and clearly illustrate all the benefits of The Business Village.

b_animated_3.jpg

Our finished animation sits perfectly with their new brand. We’ve carefully crafted the animation in a way where it can not only be used as a full length animation, but it can be broken down into a series of short ten second standalone clips to act as punchy informative stings on social media. The curated and cleanly laid out statements and visuals in the animation are also able to be used as still graphics for use in other promotional marketing materials and the Business Village have used our office scene in a recent print ad.

So this one animation has a multitude of uses and a great deal of content which can be broken down and utilised to keep campaigns lasting and looking fresh, exciting, but consistent as any good brand and good campaign does.

It was a fun experience working with Kevin and his team at The Business Village and we love seeing it in pride of place when we walk into their reception area. Kevin enjoyed the experience too “Lovely to work with Laura! We’ll be back for more.” We have no doubt that this animation will stand the test of time for them but we are certainly looking forward to the next opportunity to work with such a lovely team of people!

Putting the wheels in motion for Yorkshire’s top cycling events of 2019

This Spring, B Animated had the pleasure of working with both Barnsley Council and Welcome To Yorkshire on promotion for Yorkshire’s two biggest cycling events.

The Tour De Yorkshire which takes place this year from 2 - 5 May, is a huge event for Yorkshire, with the whole county erupting in excitement, and people travelling from far and wide to watch the action unfold. Stage 2 of the route kicks off in Barnsley. The team at Barnsley Council have organised a full day packed with entertainment to celebrate the event and so have been working hard to promote the activity locally. This year they wanted to take it up a notch, so they booked a screen in prime position in Meadowhall to promote the event. With such a large footfall, the ad was going to be seen by thousands, so they had one shot to make the right impact.

The communications team had seen work from B Animated around Barnsley and decided to get in touch. They concluded that animation was the perfect tool to capture the attention of passers by and communicate key details of the event quickly in a captivating and stylish manner.

image2.jpg

When it came to concept and storyboarding, we stuck rigidly to the core blue, yellow and white brand colours to make it distinctly Tour De Yorkshire! We decided to bring the Barnsley leg of the route to life. Over the unravelling route, we layered key messages. For the final call to action screen we could bring the celebration aspect of the event to life - pulling together the cyclists with the blue and yellow bunting that’s synonymous with Barnsley. We made sure the animation was always moving, to reflect the nature and energy of the event. The final result is clean and concise, professional, true to brand and successfully draws attention in a busy shopping centre environment.


The team at Welcome To Yorkshire were really impressed with the quality and the clarity of the final animation for Barnsley Council. They were in the process of pulling together promotional materials for their UCI Road World Championships and asked B Animated to create an animated sting for their social awareness campaign.

The UCI Road World Championships have an entirely different branding and we were able to have some fun playing with the ‘fan’ asset of the brand. Photography was incorporated into one of the scenes in this animation, so each scene felt very distinctive from the other. We utilised the fan as a constant across each scene to tie the animation together and ensure the brand came through strong. The resulting animation feels active, exciting and fun but it also manages to communicate the unique personality of Yorkshire.

"Laura was brilliant to work with from story-boarding our concept to delivery. The speed and responses we got from Laura was everything we needed for a project that was quite a tight turnaround, and we'd definitely use B Animated again for any future projects!” Jess Barrans, Project Manager, Welcome to Yorkshire.

It’s been a pleasure to work on both projects, it feels amazing seeing the TDY animation take centre stage on screen in Meadowhall, and the UCI Road World Championship animation have made a great impact on such a big social media following. Both animations have proved a success, and as a result we have two very happy clients who we look forward to working with again in the future!